The digital revolution has created a significant opportunity for B2B businesses. Screen Pages is a trusted and certified Magento Solution Partner with a strong track record in B2B.
The digital revolution has created a significant opportunity for B2B businesses. Screen Pages is a trusted and certified Magento Solution Partner with a strong track record in B2B.
B2B customers now expect the same ease of use, flexibility, convenience and service they enjoy as consumers when buying online – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases.
52% of B2B buyers say they expect half of their purchases to be made online by 2018.
78% of B2B customers (and 83% of consumers) say fulfilment options are important or very important.
When asked about their technology priorities, the following eCommerce features came out top: enhanced search functionality (48%), improved personalisation and service recommendations (42%), and mobile website access (39%).
Self-Service & Full-Service
They want both self-service and full-service purchasing options. B2B customers want to make purchases 24x7, track orders, view order history and manage their credit without having to talk to a sales rep.
However, when they do want to talk to a sales person, reps need capabilities at their fingertips that allow them to deliver high-end service including creating quotes and orders, recommending products and trouble shooting issues with orders started online.
Magento is packed with B2B features that drive growth. Please find below an overview of the features and functions available in Magento to make the most of the opportunities presented in the market today for B2B omni-channel eCommerce.
They want both self-service and full-service purchasing options. B2B customers want to make purchases 24x7, track orders, view order history and manage their credit without having to talk to a sales rep.
However, when they do want to talk to a sales person, reps need capabilities at their fingertips that allow them to deliver high-end service including creating quotes and orders, recommending products and trouble shooting issues with orders started online.
Provide customers with accurate, real-time inventory from across your supply chain and use automated business rules to optimise your fulfilment costs and delivery times.
Magento comes with extensive APIs (Application Programming Interfaces) and off the shelf extensions.
Enterprise Resource Planning, Customer Relationship Management, Product Information Management, Accounting Suite, etc.
In order to sell effectively online, customers expect to see real-time inventory, pricing and shipping information.
Payment options can be customised for each customer to support payments on account, credit cards, etc. for maximised sales and convenience.
Magento merchants can configure their store’s credit options to manage the purchasing conditions for their B2B customers, therefore reducing the need for their customers to call for support.
Minimum and maximum order limits, and credit restrictions for chosen countries are some of these adjustable credit payment settings.
Monitor customer credit data and specify limits between those individual accounts.
Trusted buyers can exceed the credit limit for purchases compared to other less familiar customer accounts.
Magento Business Intelligence provides a complete commerce analytics platform to make it easy for non-analysts to gain valuable insights from their data, such as what their customer lifetime value is across different segments. Magento BI includes the following:-
Marketing ROI reports and collaboration.
Email segmentation capabilities.
With Magento you can improve operations with a single solution for managing orders from all sales channels.
B2B customers can place orders by entering one or more SKUs at a time. Once input, Magento will automatically validate the SKU and notify customers whether that inventory is available.
Customers can also upload CSV files to quickly complete their orders or choose items from pre-set requisition lists.
On the other side, merchants can assist customers by creating requisition lists for the products that are purchased most often. These can be later assigned to selected customers to streamline orders.
Magento Commerce has all the features and functions that you could want to capitalise on the current B2B eCommerce digital transformation.
In addition, Screen Pages has extensive experience of implementing both B2B and B2COmniChanneleCommerce solutions for merchants on Magento.
For a list of case studies and references, please visit our clients page, or contact us for more information.
Call us today on +44 (0)1932 359160 to find out how we can help you.
