Ten years ago, Anna Gibson discovered the Mini Micro Scooter. Inspired by the ability to leave the pushchair at home, Anna wanted the Mini Micro Scooter to be more widely available ...
Anna wanted the Mini Micro Scooter to be more widely available to other parents and so teamed up with her friend Philippa Gogarty to form Micro Scooters Limited in the UK.
Not content with just scooters, Anna and Philippa also manufacture scooter accessories for the UK and International markets allowing children and adults to personalise their Micro scooters.
Micro Scooters Ltd has an objective of giving the best transport solution as well as the best possible advice and first class service.
This has the same importance for their Web site and, therefore, Screen Pages was tasked with ensuring the ethos of the company migrates seamlessly online.
Micro Scooters needed to ensure their expert advice carried into the digital realm.
This was to ensure that their customers have the right help and support to choose the very best scooter for their specific requirements online, as they do in-store.
Key goals for the new website included:
UK and Irish websites for desktop and mobile
New, fresh, clean design and layout
Easier and clearer navigation and browsing
Improved SEO
Stronger promotional and product-bundling capabilities
Improved transactional functionality for customers
Filtered product selection (on price, age, colour etc)
Strong social and community material via weblog and social media
Integration with Peerius recommendation engine
Online sale and redemption of gift vouchers
Paypal and credit card payments in GBP and Euros
Automated datafeeds to affiliate networks
Data exports to More2 for customer segmentation & database analysis
Enhanced Google Analytics implementation with event tracking
“We appointed Screen Pages because of its no-nonsense and professional philosophy to e-commerce, as well as its measured, well-structured support and advisory service. Screen Pages’ project management was exceptional, it’s very rare that a project of this size and complexity is delivered on time and budget. The project team showed great commitment, enthusiasm and flexibility.”
- Ben Gibson, Director of Business Development at Micro Scooters
Responsive Web Design
Responsive web design (RWD, also referred to as responsive design) was a key focus for Micro Scooters. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined with Micro Scooters crusade for innovation, design and simplicity quickly became our focus.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for Micro Scooters customer experience focus.
Filterable options and easy to navigate product attributes.
